Our Leadership

The people driving Swish Project's mission.

Our leadership team combines entrepreneurial vision, media expertise, and deep commitment to youth empowerment. Rooted in lived experience and professional excellence, they bring together skills in entertainment, community engagement, and social impact to build mentorship, creative opportunity, and pathways to success for underserved youth.

Leadership

The team driving the work forward.

CJ

Calico Jonez

CEO

Executive Leadership
TC

Tia Culver PR

Board Member | Director of Marketing & Communications

Communications
BM

Board Member

Finance & Operations

Operations
Board of Directors

Our governing board.

Calico JonezCEO

Entrepreneur, author, actor, and recording artist whose journey from adversity to success inspired him to found Swish Project, empowering youth through mentorship and opportunity.

Tia Culver PRBoard Member | Director of Marketing & Communications

Entertainment publicist and digital media strategist with 20+ years of experience, leveraging expertise in media, marketing and partnerships to advance Swish Project's mission.

Board Member

Bringing expertise in finance, community engagement, business, education, or technology to support youth empowerment and creative pathways in Atlanta.

Leadership

Visionary leaders driving our mission.

Our leadership team brings entrepreneurial vision, industry expertise, and deep commitment to youth empowerment. Together, we guide Swish Project's strategy, partnerships, and impact across creative education, mentorship, and career pathways.

Calico Jonez

CEO & Founder

Tia Culver PR

Board Member | Director of Marketing & Communications

Board Member

Expertise in finance, community engagement, and education

Join us

Be part of our movement.

We're building a team of passionate people committed to empowering youth through mentorship, creative education, and opportunity. If you share our vision, we'd love to connect with you about board, volunteer, or partnership roles.